Next November 23rd, 24th and 25th, Understanding Fluge 2021, the 5th Fluge Audiovisual Open Days, will be more technological than ever. With a multitude of lectures by renowned industry professionals, exclusive presentations, exhibitions, entertainment and live shows, Understanding Fluge 2021 promises to be an essential meeting for both experts and those who are new to this field. 

Here are the daily schedules of all the presentations and courses that will take place in this new edition, we are waiting for you!

TUESDAY 23RD

10:20H – 11:00H – SANTOSOM – Our Vision of the Flight Case

Next Tuesday, November 23rd at #UnderstandingFluge2021 we will have the presence of Telmo Santos, CPO & Founder of Santosom – Professional Cases, and Sérgio Vieira, COO of Santosom – Professional Cases. Both will tell us their vision about Flight Case.

11:00H – 12:00H – FLUGE – Mixed Reality Demo – UNREAL & D3 

The innovative mixed reality or MR system consists of several interconnected equipment that allow to recreate expansive virtual scenarios applicable to a multitude of audiovisual productions, suitable both for the realization of online events and for the recording of a large film or television production. In Understanding Fluge we will offer a demo of the system from the hand of Omar Mohamed, video programmer and head of R & D in the department of new technologies Fluge Audiovisuals, who also will explain the details of the operation and versatility of both the MR system and the D3 system and Unreal Engine.

VIP ROOM – 11:30H – 13:30H – STONEX – Introduction to MA3 software v 1.6

Miguel Angel Valera, Senior Commercial and Brand Manager at Stonex, will give two courses next Tuesday November 23rd in the VIP Area: “Introduction to MA3 v 1.6 software” and “Integration of GrandMA3 with GDTF and Vectorworks”. You can’t miss it!

12:00 – 13:00 – EES-EARPRO – Benefits of Axient Ecosystem in Broadcast Environments

As in previous editions, thanks to EES – Entertainment Equipment Supplies – Earpro, in Understanding Fluge we will have the participation of Luis López, sound and electronics technician, who will show us on Tuesday November 23rd the “Benefits of Axient Ecosystem in Broadcast environments”.

13:00 – 14:00 – ADAM HALL – Cameo towards 2022

José Ignacio García Juncal, sales representative at Adam Hall Group, will be at #UnderstandingFluge2021 next Tuesday, November 23 with his talk “Cameo towards 2022”.

15:00 – 16:00 – VELÁZQUEZ TECH MUSEUM – Antonio Azzato

Velazquez Tech Museum, created and promoted by Antonio Azzato and which has “Las Meninas” as a common thread, invites visitors to take a tour through different interpretations of the most universal work of Velazquez through video mapping techniques, interactive systems and holograms. Antonio will talk to us about this project, which last Tuesday, October 19, won the award for “Best Technical Assembly” at the Grupo eventoplus Awards.

16:00 – 17:00 – NEWLINK – Live Shopping – The user experience powered by new technologies.

From the hand of Newlink, in #UnderstandingFluge2021 we are pleased to present the round table “Live Shopping, the user experience enhanced from new technologies”. Its participants are industry professionals and recognized experts in the field. Patricia Ramos, Vice President Liveness & Events, Carlos O’Rian, founding partner of KMA Asset Management and Javier de Molina will be present.

VIP ROOM – 16:30H – 18:30H – STONEX – GrandMA3 Integration with GDTF and Vectorworks

Miguel Angel Valera, Senior Commercial and Brand Manager at Stonex, will give two courses next Tuesday November 23rd in the VIP Area: “Introduction to MA3 v 1.6 software” and “Integration of GrandMA3 with GDTF and Vectorworks”. You can’t miss it!

17:00 – 18:00 – ROUND TABLE – Sports events, vision of present and future

To talk about the present and future of sporting events we will have a round table with four exceptional speakers:

Raúl Respaldiza, founder and CEO of Zertior, expert in project management of diverse nature within the Sports & Entertainment industry.

Pedro Amezúa, sports and entertainment professional with more than 15 years of experience in high-level projects, currently CEO and founding member of ZuaryGroup.

Marco Antonio Ramos, co-founder of Enso Event Makers, a company specialized in organizing events for the gaming and esports sector.

Jesús García, CEO of MKTG Spain/RPM-MKTG, expert in sports marketing and event organization.

18:00H – 19:00H – ACTIVE LANDSCAPES – Presentation of Ciudad de los Platós in Arganda del Rey

Next Tuesday, November 23rd will take place in #UnderstandingFluge2021 the presentation of the spectacular project “La Ciudad de los Platós” in Arganda del Rey. For this, we will have the presence of H.E. Mr. Pedro Guillermo Hita Téllez, Mayor of Arganda del Rey, the architects Fernando de Mier and Consuelo López, Luis Parra (Discovery Estrategias Empresariales), David García (Lacrew Diseño y Producción) and Luis Berlanga (LouLadi). 

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WEDNESDAY 24TH

10:00H – 11:00H – ROUND TABLE – ALEX MONTOYA, NICO CASTRO AND BRIAN CROSS – Digital Strategy for Artists (booking and management)

To chat about digital strategy for artists (booking and management) in #UnderstadningFluge2021 we will have a round table with three top speakers:

Brian Cross, Dj, producer and entrepreneur, is director of electronic music for Live Nation Spain, as well as exclusive representative in Spain of Armin van Buuren, Black Eyed Peas, Tiësto, Timmy Trumpet and many other big names. 

Alejandro Montoya, Partner at Analog Agency, an agency of great international renown, where they represent brands such as ANTS and artists like Carl Cox, Nic Fanciulli, Andrea Oliva, Chelina Manuhutu, Davide Squillace, Deborah De Luca, Fatima Hajji, Francisco Allendes, Guti, etc. He is also CEO of Music Business Academy and The Bassement Club.

Nicolás Castro, CEO Pitch Music Marketing and Music Business Academy, companies specialized in Entertainment Business, experiences + content. From there he works the digital strategy, record, publishing, playlisting and communication of national and international artists.

11:00H – 12:00H – FLUGE – Mixed Reality Demo – UNREAL & D3

The innovative mixed reality or MR system consists of several interconnected equipment that allow to recreate expansive virtual scenarios applicable to a multitude of audiovisual productions, suitable both for the realization of online events and for the recording of a large film or television production. In Understanding Fluge we will offer a demo of the system from the hand of Omar Mohamed, video programmer and head of R & D in the department of new technologies Fluge Audiovisuals, who also will explain the details of the operation and versatility of both the MR system and the D3 system and Unreal Engine.

VIP ROOM – 12:00H – 13:30H – SEESOUND – Presentation PROLIGHTS

“Sasi” Garcia, SeeSound’s product manager, will give a course at #UnderstandingFluge2021 in two time slots: “PROLIGHTS Presentation”.

12:00H – 13:00H: Manuel Saucedo (IMPULSA) – The Future of Event Venue Management

With the pride of being the most attended venue in the world by 2020, Madrid’s WiZink Center continues to host the biggest shows and sporting events, facilitating productions through its constant infrastructure improvements. To talk to us about its success and future venue management projects, who better than the CEO of Impulsa Eventos e Instalaciones, Manuel Saucedo, who will speak to us on Wednesday, November 24 about “The Future of Event Venue Management”.


13:00H – 14:00H: SEESOUND – S6L Version 7, Advantages and Improvements

Rob Allan

After the success of his presentation in the last edition of #UnderstandingFluge, we have the pleasure of having again the presence of Robb Allan, sound engineer of such influential bands in the international scene as Radiohead or Massive Attack. From SeeSound, on Wednesday November 24 Robb Allan will present the advantages and improvements of version 7 of the Avid S6L sound control desk.

 15:00H – 16:00H – TRIPLE ONDA – Leaders in innovation in audio systems

TRIPLE ONDA has been focused for years on the design and manufacture of innovative and unconventional audio systems. To tell us about their leadership in the market we will have in #UnderstandingFluge2021 Alejandro Lopez, who will tell us why their success in innovation in audio systems.

16:00H – 17:00H – Associate and Resident Director in Musical Theatre

With a degree in Drama and a degree in Musical Theatre from The American Musical & Dramatic Academy (AMDA) in NYC, Silvia Montesinos has a spectacular resume. She is Associate Director of Ghost in Spain and Mexico; Resident Director of Ghost, Young Frankenstein and The Addams Family; Adaptor of Kinky Boots, Ghost, Bodyguard, Young Frankenstein and The Addams Family. Silvia will join us in this new edition of #UnderstandingFluge2021 to talk about associate directing and residency in Musical Theatre.

VIP ROOM – 17:00H – 18:30H – SEESOUND – Presentation PROLIGHTS

“Sasi” Garcia, SeeSound’s product manager, will give a course at #UnderstandingFluge2021 in two time slots: “PROLIGHTS Presentation”.

17:00H – 18:00H: JOE PÉREZ-ORIVE – A New Stage for Live Music 

Joe Pérez-Orive

Joe Pérez-Orive studied Law at the Complutense University of Madrid and holds a Cum Laude degree in Music Production and Technology from Berklee College of Music. He soon found his professional place in music as Marketing Director in companies such as Hard Rock Café, Warner, Clippers, Ticketmaster. At the same time he has recorded 6 albums and 6 music documentaries and has served as a judge in the well-known program “Operación Triunfo”. As a teacher he has made more than 150 presentations at fairs, universities and congresses. He is currently marketing director of Live Nation Spain where he manages tours for artists such as The Cure, Depeche Mode, Guns n’ Roses, Elton John, Lenny Kravitz, Paul McCartney, Rihanna, Shakira, Norah Jones, Korn, Ed Sheeran, etc.

18:00H – 19:00H – PEPO PERANDONES – Evolution of the concert halls – From ROCKOLA to nowadays.

With more than 40 years of experience working in mythical venues such as Rock-Ola, Templo del Gato or Sala Arena, Pepo Perandones is an eminent figure in the Madrid nightlife. It is a pleasure to receive in #UnderstandingFluge2021 his presentation “Evolution of the concert halls – From Rock-Ola to our days”.

19:00H – 19:40H – PERFORMANCE – CHUKO BOYS

The trio based in Madrid, Chucoboys, will be in charge of closing the day on Wednesday 24 in #UnderstandingFluge2021 with their energetic garage/rock. Its three members have been linked to the world of music all their lives, both artistically and technically. In 2018 they decided to form the band, facing a new challenge on stage. Chuco Boys is composed by Martín Ghersa on drums, percussions and backing vocals, Alberto Murillo, on guitar and backing vocals, and Roberto Cencerrado, on bass and vocals.

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THURSDAY 25 NOVEMBER

10:00H – 11:00H – DAS AUDIO – ALMA – New control and monitoring software from DAS

Vicent Olucha is a systems engineer and is in charge of coordinating and supervising technical support tasks. He has extensive experience in large-scale sound events and installations being the technical responsible for the Arenal Sound festival, Viña Rock, Rototom or the European Formula 1 Grand Prix. In #UnderstandingFluge2021 he will give a presentation on the new control and monitoring software of DAS Audio.

 

11:00H – 12:00H – FLUGE – Mixed Reality Demo – UNREAL & D3

The innovative mixed reality or MR system consists of several interconnected equipment that allow to recreate expansive virtual scenarios applicable to a multitude of audiovisual productions, suitable both for the realization of online events and for the recording of a large film or television production. In Understanding Fluge we will offer a demo of the system from the hand of Omar Mohamed, video programmer and head of R & D in the department of new technologies Fluge Audiovisuals, who also will explain the details of the operation and versatility of both the MR system and the D3 system and Unreal Engine.

12:00H – 13:00H – STONEX – RGBW Color Thieves

Juan Carlos Pascual (Stonex SL), responsible for ETC products in Spain, will join us in the new edition of #UnderstandingFluge2021 with his talk “RGBW – Color Thieves”.

VIP ROOM – 12:00 – 14:00 – VENTUZ – Introduction to Ventuz

David Paniego, product marketing manager at Ventuz, will be at #UnderstandingFluge2021 next Thursday, November 25 with his course “Introduction to Ventuz”.

13:00H – 14:00H – JULIA GÓMEZ CORA – The Art of Producing a Musical

To talk about musicals, there are few more valid voices in Europe than Julia Gómez Cora. CEO of Amapola Entertainment and Chairman of Podland, Julia has led such well-known musicals as The Lion King, Beauty and the Beast, My Fair Lady, Cats, Mamma Mia, Cabaret, The Phantom of the Opera and Les Miserables. At #UnderstandingFluge2021 she will visit us with her talk “The art of producing a musical”.

15:00H – 16:00H – TRADE – Content Creation for Projection and VideoMapping

Emilio Valenzuela’s visual pieces are characterized by the intention to tell stories, to add value to the show and to avoid gratuitous effects. With an extensive experience, Emilio has more than 50 set designs for theater, dance and events and 50 video stage designs for theater, musicals, opera, dance and events. From the hand of Trade Formación, in #UnderstandingFluge2021 we are pleased to present the paper “Content Creation for Projection and VideoMapping”.

16:00H – 17:00H – MEYER SOUND – Immersive Sound with Spacemap Go of Meyer Sound

In #UnderstandingFluge2021 we will have the visit of Mateu Coll, responsible for training Meyer Sound Spain. He is a specialist in tools of the brand and makes adjustments and designs throughout the Spanish territory. Mateu will speak in his presentation on immersive sound with Meyer Sound Spacemap Go.

17:00H – 18:00H – ROUND TABLE – Interior architecture for the new leisure in Madrid.

In #UnderstandingFluge2021 we will have a round table that will address the interior architecture for the new leisure in Madrid. For this we will have exceptional speakers from three famous architecture and interior design studios: architects and interior designers Ainara Arnaiz and Beatriz G. Boullosa from A&B Estudio; Jorge Lozano, Founder/Architect at Proyecto Singular and José Matallanas, senior interior architect at Proyecto Singular; Daniel Poch Selga, architect and interior designer founder of Dpoch Studio and Javier Pequeño, architect and interior designer of Dpoch Studio.

18:00H – 18:45H – DJ NANO – From Dj Nano at Home to the Chimes of Hope.

At #UnderstandingFluge2021 we will have a very special speaker, Dj Nano. In a talk together with Neil Solé, Dj Nano will tell us about his experience in 2020, when he started doing live on Instagram from home until he ended the year with Oro Viejo, las campanadas de la esperanza, a milestone that was a before and after in online events, going beyond at the level of audiovisual production, with an unprecedented technical deployment of lighting and sound.

18:45H – 19:30H – DJ NANO – Closing Party

As it could not be otherwise, we are pleased to announce that Dj Nano will be in charge of closing the “V Jornadas de Puertas Abiertas de Fluge Audiovisuales” #UnderstandingFluge2021 with a Closing Party session that will surely get all attendees dancing after three intense days of lectures and courses.