The space Callao City Lights of Madrid offered endless activities and musical performances by the pop-up that Amazon installed on the occasion of Black Friday. The online sales company took advantage of this great commercial event to present many novelties and offers of its articles along with concerts by bands like Efecto Pasillo or Despistaos.
This temporary store, called #amazonencaja and that was installed from November 28th until December 1st, summoned numerous attendees who enjoyed their varied offers divided by thematic areas such as electronics, leisure, beauty or novelties. The free workshops that were held caused great expectation by offering samples of recent electronic devices, manicure sessions, customization workshops or show cooking meetings, among many others.
Also, this ephemeral store completed the experience with a varied musical offer that set the closure for each day. Along with the aforementioned Efecto Pasillo or Despistaos, other bands and soloists such as Paula Cendejas, Rulo y la Contrabanda, Nil Moliner or Demarco Flamenco also met.
Thanks to the trust of Wow and Naturact, producer of the event, Fluge Audiovisuales provided the sound, lighting and projection support team in addition to the audiovisual technical staff of the meeting.