Mahou-San Miguel wanted to entwine in the celebrations of Pandorga 2018 with the first edition of “Saborea Ciudad Real en La Feria de La Tapa” (Savor Ciudad Real in the Appetizer Fair), an initiative where everyone could enjoy the finest music, leisure and gastronomy of the city.
The offer took place from July 26th to 29th in the Plaza Mayor of the Town Hall, where many booths were installed. Assistants could enjoy different sessions with DJs and concerts by bands like Luchana Band, The Buyakers or Dave Niza, among others.
Mahou Space was installed in the Plaza del Pilar, where beer admirers could throw ‘serve the best draft beer’, among other activities that the brand prepared in order to “bring” Mahou “closer” to the residents of the capital.
Fluge Audiovisuales, as the exclusive audiovisual provider of Mahou-San Miguel nationwide, was in charge of supplying the sound and lighting equipment for the event.