Mahou-San Miguel decided to hold an event at the Guillermo De Osma Market in Madrid to support and reactivate the small and traditional trade, which has been strongly affected by the confinement and the health alert.
To do this, Mahou-San Miguel gave a reusable bag to all those who made any type of purchase in the market. In addition, all those people who took a photo in Mahou’s photocall and uploaded it to their Instagram account entered a contest for a year of free beer. The company was present at a butcher shop, as if it were a stand, from where various DJs filled the morning air with music.
Fluge Audiovisuales, as the nationally approved audiovisual provider of Mahou San Miguel, was in charge of supplying the sound equipment for the event.