At the end of 2022, the initiative of Ferrero Rocher chocolate firm called “Together we shine brighter” welcomed Christmas with the lighting of the town lights, this time in the Levantine town of Mojácar, where the usual Christmas company advertisement was recorded.
Mojácar Pueblo Old Town in the recording of the Ferrero Rocher Christmas ad
Every year, Ferrero Rocher holds a contest during the summer months to decide which will be the next recording destination for its Christmas ad, which also has the achievement of providing said town with dreamy Christmas lighting permanently installed during the Christmas holidays; this time Mojácar being the case. On December 15, hundreds of people witnessed the “Christmas opening” presented by Jesús Vázquez in the area called Mojácar Pueblo Old Town.
Jesús Vázquez presenting “Together we shine brighter”, the Ferrero Rocher initiative
Thanks to Spa publicidad y televisión, producer of the recording, Fluge Audiovisuales was in charge of supplying the lighting, sound and video equipment for the advertisement. Among the audiovisual material used, there were around 20 conventional lighting equipment, an Avolite Tiger II control table, a P.A. made up of Meyer Sound material, a DiGiCo S21 control surface, a 5 x 3 m LED screen with a 3.9 mm pitch and a production system with four 4K cameras.
Christmas opening in Mojácar by Ferrero Rocher
A Fluge Audiovisuales technician in the television recording of Ferrero Rocher