From May 19th to 23rd IFEMA Madrid hosted the first international face-to-face fair for the tourism industry FITUR 2021, a special edition whose purpose was the recovery of tourism worldwide. Throughout its five days, the tourism industry marked the starting point for its reactivation with a very positive balance.
This new hybrid edition is a turning point in the attendance data, contributing positively to the greater international reach thanks to the visitors who accessed it virtually. Around 5,000 companies from 55 countries participated, obtaining more than 62,000 physical attendees, 40,000 digital visitors and 2,500 accredited journalists from 33 countries, achieving a broad media impact.
During these days, numerous exhibitors have gathered at FITUR 2021 in its 7 authorized pavilions (44,000 square meters), helping to generate an effect of optimism among professionals in the sector. One of the most prominent, the Navarra stand, called the “Navarra Effect”, presented the community as a destination of diverse nature and live culture, which is committed to safe, sustainable and inclusive tourism.
The Navarra stand was built by M30, a leading company in the design, construction and assembly of stands, mandating the audiovisual equipment supply to Fluge Audiovisuales. The equipment supplied includes a 3.5 x 2 meter, 2.91mm pitch LED screen, a production system of 3 robotic cameras and a P.A. composed of d&b equipment, controlled by a Yamaha QL1.