MOBILE WORLD CONGRESS 2021 SAFELY HELD IN HYBRID FORMAT
From Monday, June 28th to Thursday, July 1st, Fluge Audiovisuales Barcelona was as every year present at a new edition of Mobile World Congress at Fira Barcelona. After the suspension due to the health alert of its 2020 edition, being the first congress to be suspended, MWC reopened its doors in 2021, becoming the first event to be held worldwide.
The organizers decided to carry out their 2021 edition in a hybrid manner, obtaining 20,000 face-to-face attendees and 100,000 virtual visitors. Around 165 countries were represented at the annual business meeting, of which 117 were in person. Mobile World Congress 2021 hosted more than 1,000 exhibitors, attended by more than 1,500 senior executives from companies in the sector.
In this new 2021 edition, Fluge Audiovisuales Barcelona had an important presence in various spaces of the fair. Both in Auditorium A and B and in The Studio space, which was soundproofed and air-conditioned, Fluge was in charge of building and furnishing the spaces, as well as supplying all the audiovisual equipment. In addition, it supplied the sound, lighting and video equipment for several large exhibitors (TelcoDR, Caixa Bank, imaginPlanet or the Israel pavilion) and fixed spaces such as the Conference Center CC1 and the Conference Center CC4 for the GSMA Ministerial Programme .
The numerous audiovisual equipment installed put into perspective the scale of the assembly carried out in the different spaces. Broadly speaking, Auditorium A, B and The Studio were supplied with more than 200 mobile lighting equipment, more than 90 sound monitors, 84m2 of LED screen and 2.9mm pitch, 10 Panasonic PT-RZ31K projectors, 5 screens projection of 6 x 3.38 meters, 17 LED monitors, 6 Mac Book Pro, 21 Laptop i7 and three filming systems with 10 cameras, including a Dolly and a crane. The TelcoDR stand, which featured the lighting design by Juanjo Saunier, had several independent spaces that formed a high-rise technical assembly: building, garden, VIP area – restaurant, Air Plaza and MR Area. Among the audiovisual material supplied for this stand we can find a total of 330 mobile lighting equipment, 226 CLF LED bar pro, 27 CLF Conan LED, 30 CLF Turbine DMX, around 24 sound monitors, a 15×6 meter LED screen and 2 , 9 mm pitch, 82 NEC 48 ”monitors, 21 55” monitors, 37 Mac Book Pro, a 75 ”touch monitor, and an immersive cube composed of 60 Roe Black Marble 4 tiles on the floor and 244 ROE 2.4 Ruby tiles for walls and LED ceiling.