UNDERSTANDING FLUGE 2023 CLOSES ITS DOORS AND STANDS AS THE BEST EDITION IN ITS HISTORY, FOR ATTENDANCE, IMPACT AND CONTENT

In this new 2023 edition, Fluge Audiovisuales  VII Open Days have received record attendance, being a complete success, furthermore, due to its media impact and its wide and diverse programming agenda. Thanks to the visit of thousands of people for three consecutive days, who have come to Arganda del Rey to stay informed about the latest news in the industry and the most cutting-edge trends for 2023, Understanding Fluge stands as the best edition in its history.

From November 28 to 30, Understanding Fluge 2023 has offered an extensive program with a multitude of presentations, specialized courses, round tables, talks and exhibitions, entertainment and live shows by renowned professionals in the sector. But that was not all, since the virtual reality system developed by Fluge R&D and its first game called Glutton, a virtual reality experience, were presented and installed for the first time. In addition, the first edition of the MID Tech Awards took place, which closed the days with an exciting and emotional award ceremony.

The event was inaugurated by Mr. Alberto Escribano, His Excellency the Mayor of Arganda del Rey, on Tuesday, November 28. After that, like every year, this new industry meeting moved on to the central activity of the event, the presentations, which were presented by Neil Solé, who also moderated the round tables on stage. In addition, the possibility of following the conference via streaming was offered through the Fluge Audiovisuales YouTube account.

The exhibitors displayed on the Plató Azúl showed the public the latest technical equipment from important manufacturers and distributors such as DAS Audio, Santosom, Adam Hall, RMS Proaudio, Sony, Stonex, Action Lift, Palco 4, Acson, GLP, VCI and ETC. On the other hand, on this occasion, the 10×8 meter virtual reality system acquired by Fluge Audiovisuales at the beginning of the year and the first game developed entirely by the Fluge R&D department, which has been named Glutón, could be tested during the three days and achieved tremendous success in attendance and positive reviews. This project, aimed at corporate or internal events, event agencies, fairs and conferences, brands and spaces, consists of generating an immersive, interactive and cooperative experience through virtual reality, combining technology, software and creativity, established in large physical space dimensions.

Below, we break down the speakers who offered presentations, talks and round tables during the days.

Sérgio Vieira, Santosom
INTEGRATED SOLUTIONS – SIS

Rafael González Lasso de la Vega, Inusual Events

HOW TO PRODUCE AND DIRECT AN EVENT AND NOT DIE TRYING

Inma Grass, Altafonte | Javier Liñán, El Volcán Música | Nena Daconte, Artista | Carlos Galán, Subterfuge Records |

A.R.T.E ROUND TABLE – The One-Hit Wonder Effect

How to build a long-term career in the TikTok and Spotify generation

Javier Llano, Ábside Media 

THE 100 CHAIN CHALLENGE – 30TH ANNIVERSARY CONCERT

Mateu Coll Morey, RMS Proaudio

DIGICO QUANTUM 852 – DISCOVERING ADVANTAGES

Yhazmina Díaz, Sony

LARGE FORMAT SENSOR CAMERA TECHNOLOGY

Fernando de La Torre, Adam Hall | Iñaki García Juncal, Adam Hall

ADAM HALL AROUND THE WORLD

Saray Fernández, Gigbro

GIGBRO, YOUR OWN APP TO MANAGE YOUR EVENTS AND CLIENTS

Moderator: Carolina Rodríguez, APM
Sergio Moreno, Producciones Baltimore | María del Mar Rojo, Sonido Muchacho | Harrod Barnaby, Mercury Wheels & Live Nation | 

APM ROUND TABLE

– THE KEYS OF ARTISTIC CONTRACTING –

Omar Mohamed, Fluge I+D | Manuel Martín, Fluge I+D

GLOTÓN – AN EXPERIENCE IN VIRTUAL REALITY

Elena Pizarro Aguirre, Ibercover | Manuel Horischnik, Ibercover | Jorge Alcalá Zamora, Ibercover

CONTENT CREATION FOR AUDIOVISUAL EVENTS, VIDEO MAPPING AND XR EXPERIENCES

Vicente Vara, Palco4

WHAT IS HAPPENING IN TICKET SALES? NEW TRENDS AND CHANGES

Juan Carlos Pascual, Stonex

AUGMENTED REALITY IN LIGHTING WITH ETC EOS

Roi Arias, PDAudio

LOUD SOUND KILLS THE FUN… AND THE BUSINESS TOO

Konstantinos Vonofakidis, ETC

ETC AUTOMATED LIGHTING

Óscar Naveiras, SeeSound

PRODIGY MP: INTRODUCTION TO THE WORKFLOW AND MAIN FUNCTIONALITIES

Fabrizio Piazzini, Adagio Pro

WAVESLIVE EMOTION LV1 PRESENTATION

Along with the presentations and round tables held at the Plató Azúl, Understanding Fluge 2023 also offered courses aimed at those with a higher technical background. The VIP Room was the space in charge of hosting the following courses:

Vicent Olucha, DAS Audio

ALMA – CONTROL AND MANAGEMENT OF SYSTEMS AND PROCESSORS

Fabrizio Piazzini, Adagio Pro

WAVESLIVE EMOTIO NLV1

Mateu Coll Morey, RMS Proaudio

MAPP 3D MEYER SOUND

One of the highlights of the conference was the gala presentation of the first edition of the MID Tech Awards, the show’s awards for merit and professional contribution and innovation and audiovisual technological development. The MID Tech Awards aim to unify the group of main players in the professional audiovisual sector through a great party that had a notable presence of production companies, brands, agencies, audiovisual manufacturers, distributors and professionals.  Its a complete success that promises to evolve and grow year after year. As a final culmination of the ceremony and the open days, Understanding Fluge 2023 had the pleasure of having the presence of the artist Sofia Martín, who made all the participants, attendees and those involved in these VI Open Days jump and dance from Fluge Audiovisuales with an amazing performance.

Fluge Audiovisuales would like to thank the collaboration of Showtex, Sillas de Rental, Reken Services, Prodicom, Disorder Events and Trade Formación and all the participants and speakers, as well as the great reception from all the in-person and virtual attendees who made this new Understanding Fluge edition event  possible.. Without forgetting, of course, all the Fluge Audiovisuales staff involved, who demonstrate their commitment and talent year after year.