In #UnderstandingFluge2019 we made a review of mass music from its underground roots to its transformation in our days into urban music and dance. For this, we have the presence of Rafael Mendiri, A&R and Label Manager at Warner Music Spain.

Rafael Mendiri works in marketing and promotion of artists in Spain signed by Warner Music International such as David Guetta, Robin Schulz, Ofenbach or new emerging talents.

In addition, he works with dance music and urban artistic projects more focused on electronics such as Dj Nano and Taao Kross.

With this presentation, Rafael Mendiri made us flash back to 70 years ago to take us through the history of mass music, from its birth with rock and roll influenced by black music to the present day, ending with a reflection on the future of music that brings broad sectors of society together.

It was an absolute pleasure to have been able to count on Rafael Mendiri’s visit at #UnderstandingFluge2019 and his magnificent talk that was called: “Mass music, urban and dance”. We hope you enjoy it as much as we did.