During the past 2019, Mahou-San Miguel has returned to carry out a multitude of events and projects throughout the country with Fluge Audiovisuales as their exclusive audiovisual provider nationwide. It has been a very intense year, where the excitement of live music, immersive experiences, gastronomy and of course the taste of Mahou-San Miguel have been the protagonists in more than one hundred events. Here we gather the most prominent events.

THE ENGINE MARKET LATEST EDITION RETURNS MIXING MUSIC WITH BEER PASSION

The Motor Market is a classic in leisure in the city of Madrid with its proposal where design, music and gastronomy meet. Every month it celebrates a new edition at the Railway Museum and, as usual, has Mahou to enjoy the attendees through concerts and a varied beer offer. Read more

MAHOU INVITES TO AN AFTERWORK AT EXTRA HOURS

Mahou organized an afterwork to present its new variety 0,0 Tostada in a peculiar space chosen for the occasion. The brewery offered an event called Extra Hours in a parking lot located in the center of Madrid on December 10TH, where it invited the attendees to this and many other varieties of the company along with various proposals and live performances. Read more

MAHOU’S MERCATA LANDS IN VALADOLID’S MILLENNIUM DENIM

Mahou’S flavor visits different cities with the itinerant proposal, Mercata, an event that offers the brewer’s varieties along with various culinary samples. This time it was Valladolid’s turn, a city that hosted this two-day meeting in its spectacular Millennium Dome, a vaulted construction with futuristic aesthetics prepared to receive events of this type. Read more

MAHOU COMPLICES BLENDS ALL TYPES OF MUSICAL STYLES ON STAGE

The Complices Tour of Vibra Mahou again fuses all kinds of musical genres with a series of concerts in the main balls of Madrid. These live shows, offered by the brewery, blend artists and bands of different styles resulting in unique and unrepeatable mixes. The tour counts on twelve groups in a total of six concerts that began last October and will last until the end of next November. Read more

URBAN MUSIC TAKES OVER THE MUFF FESTIVAL

Beer, gastronomy and urban music were the ingredients that made up the Mahou Urban Food Festival (M.U.F.F.) to set Madrid to dance for a weekend. The capital was flooded with the sounds of the trap and Latin rhythms offered by the brewery that, in addition to music, offered a multitude of culinary varieties and workshops with its festive proposal. Read more

‘SALA MAGNA’ PLUNGES MADRID INTO AN IMMERSIVE SAN MIGUEL EXPERIENCE

The heart of a bustling metropolis, the peak of a snowy mountain, an intimate nightlife or the deep sea are just some of the places where San Miguel invites you to experience its different varieties with ‘Sala Magna’; a space that takes the magic of the immersive experience in Madrid to savor beer hops in all its senses. Read more

MAHOU MAKES THE GUADALAJARA GIANT FESTIVAL VIBRATE

Guadalajara said goodbye to the festive season with the sixth edition of its Festival Gigante de Guadalajara held from August 29th to 31st . The meeting took place at the Estadio Fuente de la Niña in town and brought together about 20,000 attendees who enjoyed more than fifty artists, including names such as Rozalén, Rayden, Sidecars, Zahara or Second. Read more

VIBRA MAHOU GIVES MAD COOL A FAIR AMBIENCE

The Vibra Mahou space landed in Mad Cool to turn the festival into an authentic blowout. The brewery designed a space that recreated the bustling atmosphere of a fair with garlands, attractions and, above all, music. The festival, which was held in Madrid this past 11th, 12th and 13th, hosted this space in its enclosure to provide the audience with live performances along with the attraction of the bumper cars.  Read more

SAN MIGUEL PRESENTS ITS MAGNA VARIETY IN THE PATIO DE LOS LEONES DE MADRID

On July 9th, San Miguel presented its new Magna variety, a lager type beer characterized by a more intense flavor. The company inaugurated this new beer with an event in the Patio de los Leones, in the heart of Madrid, which attracted numerous personalities from the entertainment and culture world. Read more

THE MAHOU M.U.F.F FESTIVAL TRANSFORMS VIGO INTO THE GASTRONOMY AND MUSIC CAPITAL

The 4th edition of the Mahou Urban Food Festival (M.U.F.F.) recurrently turned Vigo into the epicenter of gastronomy, music and leisure. The event, which took place in the Maritime Station of the city from May 23rd to 26th, joined multiple activities where live performances, beer tasting and tapas were the protagonists. Read more

CERVEZAS ALHAMBRA FILLS GRANADA WITH GASTRONOMIC AND MUSICAL “BOCADOS”

From May 30th to June 2nd, Granada tasted all kinds of culinary and musical proposals thanks to the fifth edition of Un paseo a bocados of Cervezas Alhambra. The brewery invited all Granadians to a gastronomic contest in the Paseo del Salón of the city that honored the best of Andalusian cuisine with many free activities and live performances. Read more

GRIMBERGEN PLACE LANDS IN MADRID WITH MULTIMEDIA ART

The iconic Belgian beer Grimbergen presents four new varieties (Pale Ale, Blonde, Double Ambrée and Blanche) with a space that combines multimedia art with beer passion. The brand, which is distributed in our country by Mahou-San Miguel, proposes a sensory trip with an artistic installation located in the Malasaña neighborhood, in the heart of Madrid, and whose exhibits will last from April 25th to 28th. Read more

MISS CAFFEINA AMPLIFIES ITS SOUND WITH MAHOU

The indie rock group, Miss Caffeina, presents their live show in Almendralejo, Oviedo and León with Mahou beer company. With this proposal, called Vibra Mahou, the brand brings the best music to different stages of the national geography. On this occasion, the Madrid band has been chosen for these presentations.  Read more

MAHOU SPROUTS A SOUND OASIS IN THE CENTER OF MADRID

Mahou, the brewing company, unified music and botany in a peculiar concert on March 21st in Madrid. “Margarita se Llama mi Amor” a Madrid flower shop hosted this event with which the company unveiled its variant “Barrica”, a type of beer characterized by its aging process and peculiar aroma. Read more

SAN MIGUEL CAUSES THE MOLINA STATION TO VIBRATE WITH APRES-SKI

Once again, a new edition of San Miguel Apres-Ski brought music and gastronomy to the altitudes. On March 2nd, the beer brand installed a peculiar base camp at the station of La Molina (Girona) to pin the finest closure to the ski day. Read more