In #UnderstandingFluge2019 we were lucky enough to bring together Argia (DJ and Music Producer), Tomás Crespo (Head of Digital Strategy and Social Media at Mad Cool Festival) and Beatriz de la Guardia (journalist, DJ and music promoter from Planet Events) to talk about “The challenge of reaching Generation Z with music”.

Thanks to this round table on communication in the music industry, moderated by Neil Solé, we were able come closer to the optimal route to transmit messages on social networks, the culture and leads of music consumption, the analytical tools to detail the market , new communication channels or the rapid evolution of digital language.

From Fluge Audiovisuales we invite you to enjoy this presentation, using  this opportunity to thank all the speakers again for their presence at the IV Open Doors Conference, #UnderstandingFluge2019.