For three days, the of HIP (Horeca Professional Expo) returned one more year in its seventh edition to the Ifema Madrid Fairgrounds to offer the latest trends that will impact the world’s hospitality industry in the near future. Held in four pavilions, about 44,000 professionals from the Horeca sector attended the event, being a complete success in attendance and turning the summit into a world reference.
Innovation and the latest trends have always been HIP’s hallmarks. Around 620 exhibiting firms and more than 600 experts met in this new edition with the common objective of transforming the industry towards a more competitive, innovative, digitized and sustainable model. Among the experts who shared their experiences and success stories with the audience were figures of the cachet of Dabiz Muñoz, Chef and Owner of UniverXO, Martín Berasategui, 12* Michelin Chef, Eneko Atxa, 5* Michelin Chef, and Toni Nadal , tennis Coach and Director of the Rafa Nadal Academy.
Thanks to Nebext’s trust, producer of the fair, Fluge Barcelona, in collaboration with the Madrid headquarters, was in charge of managing all the audiovisual services (sound, lighting and video) of the spaces installed in several of the fair’s pavilions: Main Auditorium Caixabank, Theater 2, Theater 3, Digital Theatre, Business & Concept Stage, Cook Room, Bar&Co and the Auditorium Dependencia y Sanidad by Alimarket. In addition, audiovisual material was provided in the entrance hall to the fair, Speakers & Press Room, VIP Lounge, leadership Riojano and Sala Retiro and the entrance to the congress in hall 3; without forgetting to provide computer support through the technical secretariat to most audiences.